CUSTOMER PROFITABILITY with Artificial Intelligence, Machine Learning & Algorithmic Analytics (AIMLA)

November 7, 2018

CUSTOMER PROFITABILITY with Artificial Intelligence, Machine Learning & Algorithmic Analytics (AIMLA)

5TH December 2018

3.00 pm – 5.00 pm

R-02-03 (Academic Block)
Cyberjaya University College Of
Medical Sciences (CUCMS),
Persiaran Bestari, Cyber 11,
63000 Cyberjaya, Selangor, Malaysia


  • J L Kellogg Distinguished Professor (Emeritus in service) of Accounting & Information Management, Northwestern University, USA
  • Founder, Dean & Chairman, Great Lakes Institute of Management, India
  • Founder & Chancellor, Great Lakes International University, Sri City, Andhra Pradesh, India

A teacher by qualification and an academic entrepreneur by choice, Bala Balachandran is one of the famous names in the Indian and American Management Education landscape. His teaching days began as early as 1960 while studying at Annamalai University, India from where he moved to Carnegie Mellon, Dayton and finally Kellogg at Northwestern University in the USA where he served as Distinguished Professor for almost 35 years till his retirement in 2008.

With more than 100 research publications and several books to his credit, Prof. Bala’s research interests focused on Strategic Profitability through Customer Centric business strategies. His ground-breaking work in the areas of accounting, forecasting, and strategic decision support systems has earned him numerous scholastic honors, awards, and fellowships.
He serves as a consultant for the senior management of many Companies, Educational Institutions as well as the Governments of the United States, India and Malaysia.

He has been at the helm of creating top-rated b-schools and Management programs in the USA, UK, Israel, Thailand, Germany, Malaysia etc. His recent book ‘Living Legends – Learning Lessons’ was published in 2016 profiling 10 leaders (from India and the US) and their distinctive leadership styles. His next book written in collaboration with the legendary T N Seshan titled ‘Yogyathwa’ is about ‘access’ to powerful leadership released in March 2017.

Prof. Bala has been a key player in revamping the Management education landscape in India since the early nineties. He was part of the team that recruited the first set of faculty members for IIM Bangalore in the late 60’s. He has been instrumental in designing the MBA Program at MDI, Gurgaon which was a collaborative effort between the Indian Government, Kellogg School of Management and the UNDP. He was also a part of the founding team of the ISB at Hyderabad and chaired the Curriculum and Dean Search committees. Setting up Great Lakes Institute of Management in 2004 in his hometown was the next logical step for the professor turned edu-preneur. Great Lakes now has a presence in Gurgaon as well.

Great Lakes is Prof. Bala’s dream project of putting Chennai on the International Management Education Map. He is a full time faculty member in the area of Accounting and Finance and chairs the Academic Advisory Council at Great Lakes apart from serving as the Dean and Chairman of the school. The school has grown from strength to strength and is recognized as one of the top 10 b-schools in the country and has secured prestigious international accreditations such as AMBA, AMDISA etc. The Government of India conferred him with the ‘Padmashri’ in 2001, in recognition of his contribution towards higher education in India. He is also the recipient of the prestigious AIMA – Kewal Nohria Award for Academic Leadership in Management Education for 2017.

Education: BSc (Hons.) 1959, Mathematics, Statistics, MA 1961, MSc 1963, Applied Statistics, Annamalai University; MSE 1969, Engineering, University of Dayton; MSIA 1972, Business Administration, PhD 1973, Industrial Administration, Carnegie-Mellon University; CPA 1978; CMA 1979; Certified Internal Auditor 1984.

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