science_business_admin_icons Bachelor in Business Administration (Hons) 


We offer a wide range of business programmes in foundation, diploma, bachelor, master and doctoral levels. Our foundation programme enables students to analyse how businesses are organised, strategies are deployed, decisions are taken, and how these factors impact competitiveness of organisations. Such exposure to a wider spectrum of business provides students an integrated learning experience and business skills. The Diploma in Business Administration programme provides an excellent all round business education and is best suited to students intending to gain a good understanding in all areas of business such as accounting; finance; marketing; operations management; management information system; economics and human resources. The Bachelor in Business Administration (Hons) is a unique programme that integrates the fundamentals of business knowledge, business skills and management capabilities that will ensure our graduates to be most appreciated at the global workplace. The Master in Business Administration (MBA) Programme is design to nurture our students to become the industry captains and it is designed with strong background in analysis of case studies, assignments which are practical in nature that solves practical business problems. Our Doctor of Business Administration (DBA) Programme is designed to educate and nurture all types of business players including top executives, managers, entrepreneurs, consultants, industry leaders, researchers, and business educators. At FBL, all our programmes are delivered by a highly qualified academic team, who bring years of industry and corporate experience into the classroom.



Prof Dr. Wilson Tay Chuan Hui
Dean, Faculty of Business

t is our greatest pleasure in inviting you to explore your journey into our business programmes which are designed to shape the business leaders for tomorrow. At the Faculty of Business and Law (FBL), our goals are to enhance career opportunities for our students and to be an engine of growth for our community, our nation, and the world. This means, first and foremost, that we are very much a student-centered business faculty. We are building a business faculty that attracts the best and brightest students, creating a rigorous, collaborative, and entrepreneurial student experience, and engaging the entire faculty of business, staff, alumni, and industry, to establish a brand of excellence.

Today, the younger generation comprised of half the world population. The involvement and participation in decision making on issues that affect their way of life, needs and wants and their future are lacking. At FBL, the younger generation students are provided the avenue for debating and decision making on issues that affect them. We are creating a global network of young business leaders empowered with skills and knowledge that contribute to the advancement of economic, social, and environment concerns. We are also shaping the minds of the younger generation to be active in global networks where their business ideas can be heard and respected. We ensure you a road to success via FBL programmes.


  • Marketing Management
  • International Marketing
  • Services Marketing
  • Strategic Marketing Planning
  • Marketing Research
  • Distribution Management
  • E-marketing
  • Consumer and Buying Behaviour
  • Integrated Marketing Communication


  • Organisational Development and Change/li>
  • Quality Management/li>
  • Performance Management/li>
  • Employee Recruitment and Selection/li>
  • Compensation Management/li>
  • Human Resource Research/li>
  • Labour and Industrial Relations Law/li>
  • Training and Development Management/li>
  • Occupational Safety and Health: Issues and Challenges at Workplace/li>


  • Hospitality and Tourism Marketing
  • Medical Tourism Management
  • Hospitality and Tourism Economics
  • Planning and Development of Hospitality and Tourism
  • Hospitality and Tourism Industry
  • Property Management
  • Tourism Planning and Development
  • Hospitality and Tourism Research
  • Integrated Marketing Communication


  • Management of Medical Health Services
  • Hospital Administration
  • Medical Tourism Management
  • Healthcare Services Marketing
  • Planning and Development of Healthcare Resources
  • Hospital Services Planning and Development
  • Property Management
  • Healthcare Services Research
  • Occupational Safety and Health: Issues and Challenges at Workplace


  • Healthcare Industry and Economics
  • Healthcare Services Management
  • Healthcare Services Marketing
  • Healthcare Service Planning and Development
  • Property Management
  • Healthcare Services Research
  • Property Management
  • Medical Tourism Management
  • Planning and Development of Healthcare Resources
  • Occupational Safety and Health: Issues and Challenges at Workplace

1. Pass STPM with principal in 2 subjects or with minimum CGPA of 2.00; OR
2. Pass Foundation programme in related field; OR
3. Pass Matriculation programme; OR
4. Pass Diploma programme in related field ; OR
5. Any other equivalent qualification recognised by the Malaysia Government
Curriculum endorsed by the Malaysian Qualifications Agency and approved by Ministry of Education

  • *English proficiency for foreign students
  • Candidate should obtain IELTS (5.5) paper-based or equivalent

• Lecture-led
• Tutorials
• Assignment
• On-Campus Practical
• Power Point slides
• Group Discussion
• Role-plays

• Valued-added Intensive English programme
• Computer Based Training (CBT)
• Highly qualified professional academic staff
• Entry into degree programmes (local and foreign)
• Small class size, usually 30 students per class


(MQA/FA1737 [09/2017] Cheras




3 Years – 9 Semesters


Full Time


Bachelor in Business Administration (Hons) degree is awarded by Asia Metropolitan University


• Case studies
• Mid-term Examination
• Industry Visit Report
• Research Report
• Final Examination