Industry Talk

Customer Profitability : With Artificial Intelligence, Machine Learning & Algorithmic Analytics (AIMLA)

Find out how global businesses are boosting profitability by leveraging on the advantages of AI to enhance their customer experience and make critical operational decisions.

About The Topic

Customer Profitability remains a key performance indicator for most major businesses across the globe. Artificial Intelligence, Machine Learning and Analytics (AIMLA) have enabled organisations to enhance and personalise their customer expereince to foster loyalty while allowing sales teams to focus on the most profitable product lines. From Asian icons such as Air Asia and Grab to global power houses such as Netflix and Amazon the service industry has benefited tremendously from AIMLA. The technology now plays a critical role in allocation of resources, cost management, pricing strategy, marketing campaigns and sales performance analysis. Find out how AIMLA is already revolutionising the way businesses such as MNCs and even SMEs operate. Our guest speaker, Prof. Bala V. Balachandran will be sharing his expertise on how Malaysian businesses can now leverage on AIMLA to enhance their customers’ operational profitability.

Prof. Bala V. Balachandran Ph.D

  • J L Kellogg Distinguished Professor
    (Emeritus in service) of Accounting & Information
    Management, Northwestern University, USA
  • Founder & Chancellor, Great Lakes International University,
    Sri City, Andhra Pradesh, India


Date      : 5th December 2018

Time     : 3.00 pm – 5.00 pm

Venue  :
R-02-03 (Academic Block)
Cyberjaya University College Of Medical Sciences (CUCMS),
Persiaran Bestari, Cyber 11,
63000 Cyberjaya, Selangor Darul Ehsan

For more information contact:

Puan Nurul Atiqah Salim ( 8185)

Mr. Kumaran A/L Raman ( (019-735 2776)

Contact Form

Please RSVP by 3rd December 2018