Strategic Focus

Our University

Strategic Focus


Our five strategic focus areas support the achievement of our delivery targets – see Three-year targets and 5E thrust factors – which are measured and re-evaluated on an ongoing basis. These delivery targets are reflected in the strategic focus areas referred to below:

Thrust 1

Educational Excellence

An academic process by which students are motivated to learn in ways that make a sustained, substantial, and positive influence on how they think, act, and feel.

Thrust 2

Enriching Student Experience

Across all disciplines, in the classroom, ongoing lab sessions and academic conferences, students at AMU search for and develop ideas that make the world a better place.

Thrust 3

Excellence in Research

AMU’s research is underpinned by a fundamental commitment to excellence and is recognised worldwide. We are committed towards developing top-notch research attracting the best and brightest minds from around the world.

Thrust 4

Organisational Excellence

Designed to permanently transform the organization by cultivating the culture and practices of fairness and equality.

Thrust 5

Establish and Create Alternative Revenue

Building multiple revenue sources for our humble university community to embark on, having a specific structure optimized for the promotion of teaching, learning and research.

Asia Metropolitan University